Alpha Media announces Tricia Bastida, SVP/Market Manager; Palm Springs

Alpha Media, Portland, Oregon announced today Tricia Bastida has been named Senior Vice President/Market Manager of the Palm Springs cluster. Palm Springs began operating under an LMA June 1, 2015 while pending FCC approval.

Since 1990, Tricia Bastida has been Director of Sales of a seven-station cluster in Oklahoma City. Bastida began gaining her radio selling skills as student at Oklahoma State University, selling for the university radio station. Upon graduation, Bastida began her professional career as a junior account executive for Insilco Radio in Oklahoma City. On July 5, 1982, Bastida was recruited to be a senior account executive for Caribou Communications. While at Caribou, Bastida held management positions ranging from Sales Manager, General Manager, as well as, Regional Manager for Caribou’s Colorado Springs properties.

Alpha Media CEO/President Bob Proffitt commented on the announcement, “We think Palm Springs is a perfect fit for Tricia as our VP/Market Manager, I’m very excited to have her join us to grow this important California market. Her passion for the industry and commitment to live and local radio will be an invaluable asset to our Company.”

“While I will wholeheartedly miss my co-workers and clients, all whom have become great friends during my 30+ years of living and working in Oklahoma City, I’m excited about what the Alpha team is doing across the country, and I am proud to share in their vision. Being part of the successful and strong station brands in Palm Springs is an honor! I look forward to the many great things we will do for our community and the results we will continue to deliver for our clients,” added Bastida.