Alpha Media Supports Making Strides Against Breast Cancer

PORTLAND, OR, November 18, 2016 – During the month of October, Alpha Media markets across the U.S. worked hard to support and raise funds for American Cancer Society’s Making Strides Against Breast Cancer campaign.

Alpha Media held an internal competition to see which market could donate the most to the cause. The total donated was $4,325 with West Palm Beach in the lead with $2,380.

Alpha Media markets, Richmond, Lincoln, Canton, Louisville, Saginaw, and Portland also partnered with their local Making Strides Against Breast Cancer initiatives.

Richmond, VA – Richmond asked women to sign a mammogram pledge. By signing the pledge, your name went into a drawing for a “Girl’s Day Out,” which included a limo ride, lunch, spa treatment, movies, gift cards, and more. In addition to this promotion, Alpha Media, Richmond also sponsors their local Making Strides event each year by providing an emcee for the event as well as a water station for runners.

Lincoln, NE – Lincoln helped “Making Strides of Lincoln” raise $230,000 at this year’s Making Strides Against Breast Cancer of Lincoln Walk. KFRX and KZKX were the exclusive radio stations supporting the event. The stations broadcasted live and provided pink tattoos, pink ribbon face painting, and water.

Canton, OH – John Stewart from Mix 94.1 joined the “Real Men Wear Pink” campaign during the month of October. In addition to Stewart’s contribution, Kayleigh Kriss hosted the Making Strides Against Breast Cancer walk in Canton.

Louisville, KY – Louisville stations co-emceed the Making Strides Against Breast Cancer of Louisville walk. This year’s walk had a record crowd of 30,000 and raised over $650,000.

Saginaw, MI – Annie Nawrocki from Mix 106.3 co-emceed two Making Strides Against Breast Cancer walks. One walk was held in Saginaw and the other was in Midland.

Portland, OR – KUPL and KBFF in Portland heavily promoted and were on site at the Making Strides Against Breast Cancer of Portland walk.