KTSA Is Now On 107.1 FM
Alpha Media San Antonio, TX announced today that their News/Talk station KTSA will now be simulcast on 107.1 FM as well as its original frequency 550 AM.
Alpha Media Executive VP of Programming, Scott Mahalick commented on the announcement, “Adding the FM frequency to our news talk station will not only help increase ratings and revenue, but will play a key role in exposing our brand to the FM audience and the socially conscious and connected community.”
Program Director, Greg Martin commented, “This is a great step forward for KTSA and talk radio around the country. We all know taking this format to the FM opens us to an audience that has never been inclined to use AM. This move also says something about Alpha Media’s commitment to the growth and success of all of its brands.”
Alpha Media San Antonio’s Market Manager, Lance Hawkins commented, “KTSA being available on both the AM and FM dial enables Alpha Media to reach out to a larger and more broad audience in the San Antonio Metro area. The simulcast is key in opening up new Live and Local opportunities in our community.”