Alpha Media Columbia and WIS-TV Raise $736,000 For The Red Cross To Support Victims Of The South Carolina Floods!
Alpha Media Columbia partnered with WIS-TV and the American Red Cross on a two day
Radiothon/Telethon to raise funds that were in such critical need after floods of historic proportion
decimated most of central South Carolina.
Alpha Media Columbia Market Manager, Mike Hartel commented on the announcement, “You have to
personally walk the streets of Columbia to fully understand the devastation that these floods caused to
our community. Once you see it firsthand, you know it will take a monumental effort to rebuild and
that’s why it was so important to us to partner with the American Red Cross and WIS-TV. The team at
WIS-TV represents the same live and local mission that we do at Alpha Media, so I knew the partnership
would do great things together. By uniting these three great organizations, I think it had a unifying
effect on our community.”
Vice President and General Manager of WIS-TV Lyle Schulze added, “Our hearts were warmed by the
generosity and professionalism of Alpha Media in Columbia in the immediate aftermath of the epic
flooding last weekend. We appreciate their team of professionals and the work they did to help us
provide funding for the American Red Cross. Together we raised well over $700,000, all of which will
remain right here in the local community.”