Alpha Media, Louisville Adds ALT 105.1

Alpha Media, Louisville announced the addition of ALT 105.1 to WGHL-FM. The station previously known as G 105.1 The Throwback Station, switched to ALT 105.1 on August 31st.

Alpha Media Executive VP of Content, Scott Mahalick commented on the announcement, “Alternative Rock is an explosive growth format and Alt 105.1 is a perfect fit in our group of stations in Louisville. Alt Louisville marks the return of contemporary Rock to Louisville on 105.1 FM.”

Alpha Media, Louisville SVP/Market Manager, Steve Bearance stated, “Alternative Rock is now in Louisville and I couldn’t be more excited as we also strengthen our cluster with the ability to add throwbacks to our Urban A/C, Magic 101.3.”

“It’s been too long since a true Alternative station was in Louisville serving its listeners. This move raises the level of all our brands and brings a sound that has been missing. I’m so excited for the NEW ALT 105.1,” remarked Ben Davis, Alpha Media, Louisville Operations Manager.