Alpha Media, Portland names Jerome LaChance Director of Sales

Alpha Media Portland, OR announced Jerome LaChance has been named Director of Sales. Jerome has over 20 years’ experience in the broadcast industry including serving as General Sales Manager at Entercom and iHeart Media in Portland. He also spent 5 years with the Portland Trail Blazers as Corporate Sales Manager and served as President of the Portland Area Radio Council for 3 years.

In 2005, under LaChance’s leadership, he and his sales team were recognized as the #1 Billing Radio Station in Portland. In 2006, he won the “Turn It Up MVP Manager” Award and President’s Club Award in 2007. Jerome was recognized as part of the Overachievers Club in 2004, 2005 and 2007. In 2011, he took home a Portland People’s Choice Award.

Alpha Media SVP/Market Manager, Milt McConnell commented on the announcement, “We are thrilled to have Jerome head up our sales team. As a native Portlander, he will be able to leverage his extensive local media experience across all of our multimedia channels.”

“I’m extremely excited to be part of the Alpha Media team, our Portland Cluster of six stations are a major partner to the community we serve” added LaChance.