Alpha Media Supports Making Strides Against Breast Cancer

During the month of October, Alpha Media markets across the U.S. worked hard to support and raise funds for American Cancer Society’s Making Strides Against Breast Cancer campaign.

Alpha Media held an internal competition to see which market could donate the most to the cause. The total donated was $13,546 with Portland in the lead with $9,391.

Mitch Elliot from 101.9 KINK FM joined the Real Men Wear Campaign. “I was so frustrated that so many loved ones had been diagnosed with breast cancer and I wanted badly to do something, I just didn’t know what. When I heard about Real Men Wear Pink, I knew I could use my giant ‘megaphone’ at KINK to raise awareness and money. My initial goal was $2500, but our listeners came thru in droves and we were able to raise over $9K! I am so thankful that folks responded in such a big way,” remarked Mitch.

If you’re interested in donating to the American Cancer Society, visit