East Texas presents Festival en La Plaza con La Invasora!

Alpha Media East Texas announced today KOYE’s Festival en la Plaza con La Invasora on Sunday, June 28th from 2pm to 10pm on the square in downtown Tyler, Texas.

The event is the first ever of its kind for the Hispanic audience of East Texas. An all-day family-friendly festival featuring live music by the Grammy award winning group Los Tucanes de Tijuana, and supporting acts La Nobleza de Aguililla, Michael Salgado, and La Sonora Dinamita. There will be food, vendors, kids’ activities, and an entire day of fun for all ages. A limited number of VIP tickets will be on sale Friday, June 5th, for $100, at outhousetickets.com. VIP tickets provide special seating, t-shirt, free food and beverage, and “meet and greet” of at least one act. General admission tickets are $25 for adults, $10 for children 6-12, and free admission for ages 0-5. General admission tickets will be available immediately after all VIP tickets are sold, and will be available at outhousetickets.com, Super Mercado Monterrey in Tyler and Longview, and at the KOYE La Invasora studios at 210 South Broadway, Tyler, Texas.

Alpha Media Executive VP of Programming Scott Mahalick commented on the event, “It’s exciting to see how live and local radio excels in all of our markets. Our East Texas team has done an amazing job of building a concert that not only connects with the community but celebrates diversity.”

Alpha Media East Texas Market Manager Ginger Dockery said, “We at La Invasora are thrilled to not only present the first ever festival to be held in this area, but also proud of our partnership with the Tyler Hispanic Business Association. A portion of funds generated from the festival will be donated to the THBA, and will be used to further promote the advancement of business opportunities for the Hispanic population in East Texas. We urge everyone to get their tickets before they are sold out.”

For publicity information or sponsorship/vendor opportunities, please contact KOYE Program Director Juan Ovalle or Operations Manager Dru Laborde at (903) 581-9966.