ESPN 103.9 Names Paul Cashin PD and enters into partnership with LA Dodgers and LA Lakers!

January 13, 2016 – Alpha Media, Palm Springs announced that Paul Cashin has been named Program Director of ESPN 103.9 Coachella Valley. Paul has been Program Director of Palm Springs’ K-News 94.3 for the last year. Past experience includes running News Talk and Sports Talk stations in New York, Birmingham, Grand Rapids, and Lansing.

Alpha Media, Palm Springs also announced that ESPN 103.9 has signed affiliate agreements with the Los Angeles Dodgers and Los Angeles Lakers.

Alpha Media VP General Manager, Tricia Bastida commented on the announcements, “Adding the two leading sports brands in Southern California to the lineup makes perfect sense for ESPN 103.9. We know the Dodgers and Lakers are committed to creating quality products, and adding Paul to oversee the station made sense with the strong success K-News 94-3 is having in the market.”

“I am thrilled that we have added ESPN Radio as a great brand here in Palm Springs. Combined with our already dominant K-News 94.3, we are primed to dominate Sports and News for the Coachella Valley,” remarked Paul.